February 12, 2016
The 58th Annual GRAMMY Awards® are just around the corner (Monday, February 15), and we’re streaming the nominees this week as we approach the music industry’s biggest award show of the year. Of course, predicting the winners is tough— there have been so many surprises over the years that anyone who is confident about their predictions is bound to be disappointed.
But here at SoundExchange, we might have a little insight going into the awards ceremony. We took a look at the nominees and couldn’t help but notice that some of them track closely with the chart-topping recordings we monitor for digital streaming. How closely will our list of top recordings correlate to this year’s GRAMMY winners?
We can’t predict the winners based on our data, but on Monday night we’ll find out whether there is a connection between digital radio streams and GRAMMY winners.
We compared our “Digital Radio’s Top 20 Streamed Tracks of 2015” chart (below for reference) to the Record of the Year and Song of the Year nominees. The top three digitally streamed recordings of 2015 matched three of the recordings nominated for Record of the Year:
- “Uptown Funk” (#1)
- “Thinking Out Loud” (#2), and
- “Blank Space” (#3)
And two of the Song of the Year nominees – “Thinking Out Loud” and “Blank Space” – matched our data for the top tracks of 2015.
If we were betting people (which we aren’t) and if the winners did match the most streamed track, we would put our money on Mark Ronson and Bruno Mars’ “Uptown Funk” for Record of the Year, and Ed Sheeran’s “Thinking Out Loud” for Song of the Year. That’s a lot of “ifs” but regardless, it will be fun to see if there really is a correlation!
NOTE: The eligibility period for the 58th GRAMMYs (October 1, 2014 – September 30, 2015) matches the time period for which SoundExchange pulled data to create the Digital Radio’s Top Streamed Tracks of 2015 chart.