July 26, 2017
Streaming is now the music industry’s primary source of revenue, generating 51 percent of industry revenue in 2016.
But streaming revenue comes from many sources, from subscription services to ad-supported services to video services.
At a panel this evening during NMSessions, a group of music industry executives will discuss the future of streaming. The panel, “Where Does Ad-Supported Music Fit in the New Music Industry Ecosystem,” will include executives from SoundExchange, Warner Music Group, YouTube, Pandora and iHeartMedia.
Mark Eisenberg, Senior Vice President, Strategic Initiatives at SoundExchange, will be joined by YouTube’s Lyor Cohen, Warner’s Ole Obermann and Lars Murray of Pandora.
More information on the panel is here.
Launched in 2016 by New Music Seminar, NMSessions, sponsored by SoundExchange, covers issues vital to the music business ecosystem and is designed to implement new ideas into action.
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