The impact of Latin music shines a light on our heritage

The impact of Latin music shines a light on our heritage

By Matthew Limones

Hispanic Heritage Month is celebrated every year from September 15 through October 15, serving as a perfect time to spotlight the growth of Latin music and the talented artists behind that growth.

Earlier this year, SoundExchange CEO Michael Huppe shared during Billboard Latin Music Week that SoundExchange distributions for U.S.-based digital radio streams to Billboard Latin Music Awards’ top five nominees increased 102% from 2017 to 2018. During that same time, the RIAA’s 2018 Year-End Latin Music Revenue Report finds that the U.S. Latin music business’ revenue grew 18%.

There are no barriers when it comes to Latin music – from dembow-infused urban beats to modern interpretations of flamenco, the genre continues to spread all over the world. Latin music has now crossed-over into the traditional pop and mainstream markets, and collaborations with popular general market artists are also adding to its exploding appeal. Now you are likely to hear a song from hitmakers such as Bad Bunny and Drake on “Mia,” or Natti Natasha and the Jonas Brothers on “Runaway”  that is almost entirely in Spanish. Not long ago it would be the norm for these songs to be written and recorded in primarily English.

We’re proud of all the artists behind the genre’s success. Some of them, such as De La Ghetto, Alex Sensation, Sech, and Natti Natasha, are featured on our blog to highlight some of their recent accomplishments and to share each of their own stories. Follow the links below to learn more about them: