SoundExchange Adds Music Industry Veterans to the Executive Team

SoundExchange Adds Music Industry Veterans to the Executive Team

Organization names Mark Eisenberg Senior Vice President, Strategic Initiatives and Jacqueline Peterson Senior Vice President, Communications

SoundExchange today announced the hire of Mark Eisenberg as senior vice president, Strategic Initiatives and Jacqueline Peterson as senior vice president, Communications. Both bring a wealth of experience and knowledge in the music industry to SoundExchange and will enhance SoundExchange’s mission to support, protect and propel the music industry forward.

“I’m extremely excited to welcome Mark Eisenberg and Jacqueline Peterson to our team. Their collective experience in the music industry is immeasurable. Both have proven track records of strategic leadership and helping the industry succeed,” said SoundExchange President and CEO Michael Huppe. “SoundExchange is only as good as the people who work for it and we pride ourselves on attracting the best talent. With these new additions, our team is stronger than ever and poised to achieve even greater success in 2015. Their knowledge and experience of the music industry will be invaluable to SoundExchange and we are thrilled to have them join our organization.”

Mark Eisenberg most recently served as Global Head of Content Acquisition and Strategy for MixRadio, a mobile personalized radio service operated by Microsoft. Prior to MixRadio, Mark spent more than 15 years as the Executive Vice President and Head of Business & Legal Affairs for the Global Digital Business Group at Sony Music Entertainment. Throughout his career, Mark advised digital start-ups and established media companies in the areas of music, television and film content acquisition, distribution, data analytics and social media. In his new role at SoundExchange, Mark will identify and pursue new applications for SoundExchange’s world-class distribution platform, foster relationships with existing and potential licensees, and work with record labels and recording artists to identify new ways SoundExchange can help the music community succeed. He is a graduate of New York University School of Law and earned his undergraduate degree at Brandeis University.

“I am thrilled to be joining SoundExchange, an organization that represents the rights of recording artists and record labels and which is committed along with our many partners to the continued growth and longevity of the digital music marketplace,” said Mark. “I look forward to forging new relationships that will further reinforce SoundExchange’s role in today’s evolving digital music industry.”

Jacqueline Peterson comes to SoundExchange from Live Nation Entertainment where she served as the Senior Vice President of Corporate Communications. She brings two decades of expertise in the entertainment and high tech industries to SoundExchange. Prior to her work with Live Nation Entertainment, she worked as the Strategic External Communications Director for Caesars Entertainment Corporation. Jacqueline will be responsible for leading SoundExchange’s internal and external communications, marketing and public relations efforts. She is a graduate of the University of Illinois at Urbana-Champaign.

“SoundExchange is a great organization at the nexus of music and technology. I look forward to helping SoundExchange build an even stronger brand – and to helping music creators secure their financial future,” said Jacqueline.