SoundExchange Breaks Down Barriers for Latin Artists

SoundExchange Breaks Down Barriers for Latin Artists

SoundExchange has launched a Spanish-language online registration site so Latin artists can register more easily and receive the digital performance royalties they’ve earned.

The new site already has helped Latin artists by eliminating the language barrier that could represent a barrier for some artists.

“SoundExchange’s new Spanish-language registration is a big step forward for Latin artists because it simplifies the registration process and makes it easier than ever to collect royalties,” says Latin superstar, Maluma. “I’m proud to be a member of an organization that understands the needs of our growing Latin music community.”

SoundExchange President and Chief Executive Officer Michael Huppe said it was important to improve service for Latin artists.

“We were aware of the demand for a Spanish-language registration page, and we’re happy to complete a project that improves customer service for registrants,” he said.

Of the top 500 music creators who receive digital performance royalties from SoundExchange, 35 are Latin recording artists. Of the top 100 labels receiving royalties, 10 are Latin rights owners.

The size of our Latin constituency is likely to continue increasing because of the growth of Latin music. At Pandora, 11 percent of all the music it streams is Latin, the company said. Billboard reported that overall consumption of Latin music in the U.S. – traditioanl album sales, streaming equivalent units and track equivalent units – grew by 13.6 percent in 2016, from 25.6 million in 2015 to 29 million, according to research conducted by Nielsen Music.

In addition to the new online registration page, SoundExchange also has recruited bilingual employees to staff our Account Services division. That allows us to route calls from Spanish-speaking artists and rights holders to bilingual customer service representatives.

If you have questions about the new site, email accounts@soundexchange.com or call 1-800-961-2091.