At SXSW, Awesome Music Everywhere (and the return of the Hanson Brothers)

At SXSW, Awesome Music Everywhere (and the return of the Hanson Brothers)

Austin is the center of the music world this week.

More than 2,100 acts will perform during South by Southwest Conference & Festivals (SXSW), March 10-19. That’s a lot bigger than the first SXSW, held in March 1987, when 177 acts performed at 15 venues in Austin, Texas.

Over the past 30 years, what started as the South by Southwest Music Festival has added a film expo and an interactive element. But music remains the festival’s foundation, and SXSW still is a potential launching pad for new acts. John Mayer, The Strokes and Grimes are just a few of the recording artists who have gone onto much bigger things after playing at SXSW.

And don’t forget Hanson. The Tulsa, Oklahoma, brothers gained fame following an impromptu performance after the SXSW softball tournament in 1994, and “MMMBop” took over the world in 1997. Holy cow, it’s been 20 years…

Catch their official showcase Thursday, March 16, at Bungalow.

So, which bands should you see this year?

Joey Bada$$ plays tonight, March 15, at Stubb’s, and there are tons more exciting hip-hop acts playing, including the legendary Wu-Tang Clan.

Billboard suggests Mariana Vega will be among the best Latin artists at SXSW, but says there are many others to check out, too. The Boot prepared a list of the best country and Americana acts at SXSW, and that list includes Sarah Shook and the Disarmers. Glide Magazine’s list of must-see acts is topped by Low Cut Connie.

Other truly awesome acts include Ryan Adams, Solange, Weezer, Jimmy Eat World, ASAP Ferg, The New Pornographers, The Avett Brothers and Rae Sremmurd – just to name a few. Whatever your preference, James Minor, head of the SXSW music festival, and his team of bookers have you covered.

And SoundExchange has you covered, too. We’re at SXSW 2017 this week to help artists collect their unclaimed digital performance royalties. Stop by the Artist Gifting Lounge in Ballroom F of the Austin Convention Center and let us help you get paid!

We’ve been busy cross-referencing our list of unregistered artists with this year’s SXSW lineup to identify which artists have unclaimed royalties. We discovered that more than 140 of the artists scheduled to play at SXSW 2017 have unclaimed royalties of $10 or more. Check to see if you’re one of them here, then catch up with us at the Artist Gifting Lounge in Ballroom F of the Austin Convention Center.

After you find your royalties, use the official SXSW Music Festival Guide to discover music.

And use this SXSW Music Bloggers Guide to read about the acts.