Esther Mireya Tejeda is the Chief Marketing & Communications Officer for SoundExchange, the premier digital collective management organization in the world. In this role, Tejeda oversees the brand strategy and marketing, global communications and public relations, industry relations, and public policy groups as part of the company’s executive leadership team.
A seasoned veteran of the entertainment industry, Tejeda has held executive posts at Entercom, Univision, PepsiCo, Diageo, and others. Prior to joining SoundExchange, she was Senior Vice President and Head of Corporate Communications & Public Relations at Entercom, one of the two largest radio broadcasters in the United States. Tejeda founded the company’s communications practice and led the communications strategy for its acquisition of CBS Radio and launch of digital streaming service, Radio.com. Among other career accomplishments, Tejeda built the communications practice for Univision’s sports business, and led Univision Deportes to national recognition during its 2014 partnership with FIFA World Cup. She was also instrumental in reimagining the marketing communications for the Pepsi Super Bowl Halftime Show in 2012 and 2013 and was key in launching Pepsi’s first-ever global marketing campaign, “Live for Now.”
Tejeda has been recognized as a Women to Watch (PR Week, 2019), Top Women in PR (PRNews, 2019), Maverick of the Year (Stevie Awards—Women in Business, 2019), Media Relations Professional of the Year (Ragan’s PR Daily, 2018), and Most Influential Women in Radio (Radio Ink Magazine, 2017–2020), among others. An industry leader, she serves on the Board of Directors of the Alliance for Women in Media and previously served on the Board of Directors of the Hispanic Public Relations Association.
Tejeda earned a Bachelor of Arts degree from Brown University, a Master of Fine Arts degree in creative writing from The New School, and an executive certificate from the Wharton School at the University of Pennsylvania.